行銷制度


	創業有聲寶典
內容綱要：針對目前全球三大市場及成功創業的分析與講解。
主講人：王金源先生
中山大學、成功大學、東海大學企管班.講師
行政院職訓局創業巡迴演講講座
企業家執行顧問、輔導創業者創立公司行號約百家
	§ 北美市場投資分析-課程時數3小時
	影音組合：$3,000 （講義，CD，VCD）
	有聲組合：$1,500 （講義，課程錄音帶）
	§ 歐洲市場投資分析-課程時數3小時
	影音組合：$3,000 （講義，CD，VCD）
	有聲組合：$1,500 （講義，課程錄音帶）
	§ 大陸投資事業經營與管理-課程時數3小時
	影音組合：$1,000 （講義，CD，VCD）
	§ 成功創業步驟-課程時數6小時
	影音組合：$2,000 （講義，CD，VCD）
	目前已售完謝謝

2.法律風險1)確認主體與履約能力2)交易標的質量的確認 3)防止合同塗改 4)代理權限 5)交易條件 6)爭議解決方法中華人民共和國合同法1999/3/15

一、北美市場規模 1.美國進出口統計 2.加拿大進出口貿易統計 3.亞洲四小龍及中國大陸在美國進口市場比較

二、美國市場走向1.911事件之影響 2.美阿戰爭之後續發展 3.中國與墨西哥對於美國市場之比重日增 4.亞洲新興經濟體、歐盟的發展 5.美國國內因素

2. WEB info.2.1 經濟部國貿局網站 (www.trade.gov.tw) 2.2 U.S. Census Bureau (www.census.gov) 2.3 Canadian Commercial Corporation (www.ccc.ca)

一、傳統開發途徑 1.參加商品展覽 Planning(smart), Promotion, Personnel, Proportion http://www.worldsfairs.com/ List "fair" results by location in yahoo 2.登錄買方或賣方國之黃頁外貿協會、各國主要城市之世界貿易中心(world trade center) 3.相關雜誌刊登廣告各類黃頁、工商團體會訊、專業雜誌

二、網路市場開發 1.建立專屬網站自有主機、虛擬主機、免費網站 2.登錄搜尋引擎或工商網站 yahoo yam pchome ,外貿協會、台灣黃頁英文簡寫.yahoo.com url國家代碼 www.amazesoft.com/tw/doc/iso3166.htm 3.參加B2B貿易平台 allproducts.com, TradeFind.com, Global Sources

三、市場開發技巧 1. Go to the ultimate Source 2. Import/Export regulations(PRC) 3. Price and Service (N&E) 4. Easy and clearly communication 5. multi-benefit for long-term relationship 6. Keep in touch 7. Attitudes during negotiations

一、歐洲市場規模 1.歐洲市場簡介 1)1958：歐洲經濟暨貨幣聯盟(境內貿易商品貿易免關稅）邊界管制、加值稅、外匯管制 2)1991：歐盟(EU)15國,三億人法德義荷比盧、英國愛爾蘭丹麥、希臘、西班牙葡萄牙、奧地利芬蘭及瑞典 3) 2002：歐盟發行歐元 2.歐盟的進出口情形 3.我國對歐盟的貿易情形

二、歐洲市場走向 1.歐盟內部的整合與歐元發行復興10％（3.5-4％東歐、單一市場與貨幣變遷35％（2.5％亞洲新興經濟體）外來客25％（法德荷比盧之既得利益者）黑暗時代20％（人口老化、保護政策四起）啟示錄10％（種族衝突與民族主義興起） 2.911事件之歐洲市場影響 3.美國經濟發展與歐盟關係 4. 2000年歐盟十五國對世界各國貿易統計表

三、歐洲市場資訊蒐集方法1 WEB info. 1) 經濟部國貿局網站 (www.trade.gov.tw) 2) Europa (http://www.europa.eu.int) 2 Agent 1)http://www.cdkinfo.com/engels/index.htm 2) I.U.C.A.B.International Union of Commercial Agents and Brokers (http://www.iucab.nl)

一、市場開發步驟 1.建立營業制度以及相關表報 2.製作業務手冊（或行銷光碟） 3.蒐集潛在客戶名單（電話簿、公會、專刊、網路、名錄光碟） 4.客戶篩選分級（Ａ、Ｂ、Ｃ、Ｄ） 5.開發信 6.追蹤

二、市場開發注意事項 1. Well established and stable 2.Reliability and commercial ethics ( by evidence) 3.Understand the needs of your clients 4.Earning the normal profits by service 5.Show yourself by equipments and productivity or by your cooperators 6.Market price 回到最上面

Japanese-language Web portal that includes links to news, business,entertainment, and travel sites.

Also known as FAST, one of the largest general Web search engines. Includes wireless-Web pages and MP3 files, as well as the more traditional "open Web" sites.

One of the largest, general Web search engines. AltaVista also has an on-the-fly translation feature, Babelfish (see separate listing).

Web site for one of the major publishers of information on the U.S. and U.K.insurance industries. Site includes AM Best's ratings on insurance companies. Company also publishes periodicals and directories for the insurance industry.

One of the fee-based databases available through Bureau van Dijk (see separate listing). Contains detailed financial information on 4 million European companies.

Catalog of periodicals in more than 2,300 public, academic, and corporate libraries throughout Italy. Searchable by publication title, subject, and library. Most of the search screens are available in both Italian and English.

Italian Web search engine and annotated Web directory. The search engine allows searches limited to Italian sources as well as the rest of the Web.

Stephen Arnold, principal of Arnold Information Technology, maintains a list of international search engines, sorted by geographic region and country, at www.arnoldit.com/lists/intlsearch.asp.

Web search engine focusing on current news, analysis, and research pertaining lo Asian business, investment, and financial markets. The site and most of the material it links lo are free.

Financial institution based in the Philippines and consisting of fifty-nine member countries, with the mission of extending loans to encourage economic and social development in Asia, and to provide technical assistance and development policies. Web site includes economic, financial, and demographic reports and statistics.

Web site for the Mexican Bank for Foreign Trade, which works to promote Mexican exporters. Information available on the site includes investment opportunities, industry trends and analysis, trade and investment statistics, and related material. Site has content in both Spanish and English.

International organization that fosters cooperation among central banks and international financial institutions. Web site includes links to the central hanks of 100 countries.

One of the fee-based databases available through Bureau van Dijk (sec separate listing). Contains financial information on 1 1,000 banks around the world. Also includes the full text of articles and credit ratings information on the hanks included in the database.

Market research company focusing on the beverage industry. Reports can be purchased directly through the company's Web site. or through commercial online services such as Dialog.

Database targeted to the investment and financial industry. BlockDATA tracks the trading activities ()l' brokers and trading firms. Reports can he ordered on an as-needed basis by calling AutEX, the database producer, or by subscribing to the service.

A company specializing in real-time Financial and investment information. Bloomberg's primary service-Bloomberg Professional delivers news on world markets, financial data, and third-party analysis. Prices start at US$1250/month.

Business- and technology-oriented Web portal. This site focuses on e-commerce and knowledge management issues, and also has links to general business resources such as company directories, associations, news services, and related information.

Bureau van Dijk-Electronic Publishing is a leading source of online business information in Europe. Its databases locus on financial information and public and private company profiles. See separate listings for Amadeus, BankScope, and Global Researcher. Pricing options include flat-fee and prepayment of "credits" toward usage of individual modules.

Free-based research service at the International Business Information Centre at Thunderbi

rd, the American Graduate School of International Management. The Web site includes pricing information and sample research projects.

A selective guide to business-related search engines and guides, directories, sources for company and financial information, news sites and discussion forums on the Web, with an emphasis on U.K.-related sources.

This collection of databases, produced by Responsive Database Services and published by the Gale Group, includes the full text of articles from the Business & Industry, Business & Management Practices, and TableBase data-bases. Subscriptions start at US$9000, and are based on the number of simultaneous users.

The site for the China Council for the Promotion of International Trade and the China Chamber of International Commerce includes information on agencies that promote and facilitate trade with China, a guide to doing business in China, demographic and statistical information, and related information.

This organization collects statistics and data on all aspects of the economy of India. Subscriptions lo the print and electronic products are based on the number of users and the format of the product purchased.

Database of Italian company information and public records. Content is primarily in Italian; search interface is in Italian and English. Cost ranges from 72 to 76.95.

This annual publication provides two-page profiles of each of the world's countries, with basic information on the geography, demographics, government, economy, and infrastructure of the country. The information is available at no charge through the Web site; hard copy can be purchased for US$83.

Web portal containing information on more than 350,000 companies and thirty industries worldwide. Allows searchers to find company profiles, analyst reports, and news by company name or ticker symbol.

Industry portal and company directory site that lists Mexican companies, organized in broad categories. Also includes a business-to-business component that facilitates connections between suppliers and manufacturers/retailers.

A portal containing information on countries around the world, built and maintained by the Los Angeles Area Chamber of Commerce, Each country's page includes information from the National Trade Data Bank (see separate listing) and links to other Web resources.

Global market research firm. Its research reports can be purchased via the Web site or through commercial online services such as Dialog.

One of the major commercial online services. It has a stronger European focus than some of' its competitors, particularly in the area of company directories. Subscription costs vary: there is an annual subscription fee of SFr. 80.00 in Europe, no annual lee in the rest of the world: transaction-based pricing.

French database containing abstracts of articles on European markets, products, and companies. Available through commercial online services such as Dialog and DataStar.

One of the major commercial online services. Wide variety of databases. Subscription costs vary; there is a one-time sign-up fee of US$295 for U.S. customers, an annual subscription fee of US$72 to us$144, plus a US$75/month minimum charge; transaction-base pricing and flat-fee accounts are available. Dialog also offers Open Access, which lets non-subscribers use the service and the pay by credit card.

Web-based English-language word look-up service that includes English translations for common words in a number o) languages.

One the major commercial online services. Its locus is business and financial information, with good global coverage of news sources. Also includes a Web Center of annotated sites. Subscription costs US$69/ycarplus per-document charges. Transaction-based pricing and Hat-lee accounts arc available.

D&B collects financial and credit-related information on companies around the world, and produces online databases and print directories. Some information is available through its Web site at no charge, other information can be purchased at the site. D&H financial databases arc also searchable on commercial online services such as Dialog, Dow Jones Interactive, and LexisNexis.

Online information product developed by the publisher of the Economist magazine. KIU records include analysis and forecasts of the political, economic, and business environment in more than I SO countries. Includes Country Rink Service, which provides five-year political, policy, and economy forecasts for individual countries. The database is available through commercial online services and directly from the publisher.

Web-based database supported by (he Institute of Development Studies, University of Sussex. Includes links to research documents, organizations, and Web sites pertaining to international development, social policy, and the environment.

Market research firm specializing in trends and analysis of the Internet, online demographics, and e-business. Offer free email newsletters and some free reports on Web site: most reports must he purchased. Emory University See Key International Resources.

International portal site maintained by the consulting Firm Ernst & Young. Separate pages for individual countries include links to the lull text of detailed reports prepared by H&Y.

Global market research company that sells some of its reports on the commercial online services, on market research portal sites, and through its own site. Searchers can purchase individual sections or entire reports. Also publishes print yearbooks of statistical information. See, for example, the separate listings for Consumer Europe, Consumer International, International Marketing Data and Statistics, and European Marketing Data and Statistics in the "Books, Periodicals, Email Newsletters and Discussion Groups" section.

A Web-based directory of 500,000 European companies. Can be searched by company name or browsed by industry. Listings are basic company name, address, telephone and fax numbers, and line of business.

Web site for the European Central Bank, which was established in conjunction with the EU's Monetary Union and the introduction of the euro. The site includes ECB publications and reports, and access to KCB financial databases.

The main Web site for the European Union, including information on various EU organizations, EU documents, treaties, legislation, and related material. Some publications arc available at no charge: others require subscriptions or are pay-per-view. Generally viewed as a good information source, but difficult to use. See also separate listing for the Eurostat database.

Web site developed and maintained by the European Union's Statistical Office. Includes statistical surveys, key economic indicators, and material from EU periodicals. Some material is available at no charge, other information is fee-based.

One of the large general Web search engines. Includes ability to search news photographs, news wire stories and a subject directory. Also offers extensive personalization features.

A joint venture of Dow Jones and Reuters. Factiva produces Dow Jones Interactive and Reuters Business Briefing (sec separate listings) as well as enterprise integration tools, l'activa.com is also the name of an integrated database that combines (he sources from Dow Jones Interactive and Reuters Business Briefing. FAST See All the Web, All the Time.

This U.S. federal government portal site provides links to statistics generated by the federal government as well as to federal agencies with programs dedicated to gathering and disseminating statistics.

Publisher's site for the Moody's Manuals, directories with detailed information on companies, municipal utilities, and related organizations. (See also separate listing for Moodys.com.) Subscription cost is based on the resources subscribed to and the number of users.

Consulting firm that produces market research reports and provides consulting services. Some of its reports and briefings are available for free to registered users; other material is available on a subscription basis.

Site developed by the Financial Times of London that provides access to the full text and abstracts of articles from a wide variety of sources. Unlike the major professional online services, there is no charge to view the articles.

Consulting firm that produces market research reports. Particularly strong in the information technology and communications industries. Executive summaries and briefing papers are available on the company's Web site.

Subscription-based database of financial information produced by Primark. This is an aggregation of information from twelve sources, including U.S. SEC filings, investment analyst reports, and articles. The focus is primarily U.S., although there is some non-U.S. coverage.

Web site built and maintained by the International Business Information Centre Of Thunderbird, the American Graduate School of International Management. It includes annotated links to sources for news, world business information, country background reports, and so on.

Subscription-based Web site combining several Euromonitor products, including World Marketing Data & Statistics, World Marketing Forecasts, and Brands & Their Companies. See also separate listing for Euromonitor.

Database produced by Bureau van Dijk (see separate listing), that contains standardized company financial information for 25,000 publicly traded companies around the world. (A subset of this database, Global Researcher-SEC, includes just U.S. companies.)

Search engine and directory of Japanese sources, along with news wire stories and a shopping channel. The user interlace is in Japanese.

One of the largest Web search engines. Ranking of results is based on analysis of links to the individual sites retrieved by the search, as well as on the location and frequency of the search terms.

Web site developed by the International Federation of Library Associations and Institutions. Provides links to national governments and agencies, multinational organizations, and nongovernmental organizations, as well as to compilations of treaties and other legal documents, statistical publications, and news sources.

Web-based directory of government sites and political organizations, sorted by country. Also includes sources such as CIA World Factbook, encyclopedias, and tourist guides.

Database of articles pertaining to health services technology, administration, and research. Consists of citations lo articles, not the full text of the articles. HealthSTAR can be searched through Internet Grateful Mod (igm.nlin.nih.gov) at no charge.

Web site for the Hong Kong stock exchange. Includes text of financial Filings and press releases of listed companies as well as links to other investment-related sites.

A source for public and private company profiles and industry overviews. Its strength is in U.S. and large multinational companies, but it is expanding coverage outside the U.S., with country-specific sites for the U.K., France, Germany, Italy, and Spain. Basic company information is available for free. Individual and business subscriptions are available starting at US$200/year.

Web site of the Mexican Institute for Industrial Property, which focuses on protecting intellectual property rights, including trademarks, patents, and industrial property rights.

Aggregator of market research reports from more than forty sources. Reports can be searched and tables of contents viewed at no charge; some reports permit purchase by chapter or page as well as in their entirety.

Portal site of manufacturing and industrial companies and Web resources for vertical markets ranging from aerospace to mining and telecommunications. Also includes links to a small number of job postings, organized by industry.

Produced by a consortium of chambers of commerce in Italy, this Web site contains basic information on Italian companies, such as registration data, contact information, and financial data.

Web directory of Italian businesses, including basic registration and descriptive information on more than five million companies. Search interface and all content is in Italian.

Mexican database of full-text articles, statistics, government documents, directory information, and related material. Prices vary based on source and format.

Japanese-language Web directory and online telephone directory, developed by NTT, the Japanese telecom company.

Organization focusing on economic and social development in Latin America and the Caribbean. Web site provides access to a wide variety of trade and government financial information for the twenty-six member countries.

An international directory maintained by the Michigan State University Center for International Business Education and Research, consisting of annotated links to global business resources on the Web.

Site has a wide range of statistics of the fifty-five member stock exchanges, along with information on the various exchanges and links related information.

Site contains reports and working papers on topics related lo global Financial and economic issues, as well as country-specific reports written by IMP' staff. The IMF encourages countries to use international standards in reporting economic data. See the Special Data Dissemination Standard, the General Data Dissemination System, and the Data Quality Reference sites at dsbb.imf.org.

Developed by Oxford Analytica (see separate listing), this free site includes links to news sources and major policy organizations, organized by country and topic. Also includes links to major global statistical sources. Investext See Thomson Financial Securities Data.

Web site focused on investor relations information. About 2,500 companies pay to have their investor-related information hosted on the site; it includes press releases, annual reports, analyst reports, prospectuses, stock quotes, and companies' presentations to analysts,

Database of full-text news, financial and economic statistics, and country and company information for emerging markets in Asia, Latin America, and Central and Eastern Europe. Mat-fee subscriptions to this database are individually negotiated.

Web directory of Japanese information resources, developed by the Stanford University U.S.-Japan Technology Management Center. The user interface and all annotations arc in English: links are often to both Japanese and English versions of Japanese sites.

Extensive English-language Web site of Japanese information sources. Includes brief pages on a broad range of topics, from demographics to discussions of social changes and current trends. Also includes links to other Web resources.

Consulting firm that produces market research reports and provides consulting services. Some reports can be purchased through the Web site; others arc only available to clients.

Web site maintained by the Goizueta Business library at Emory University. Includes links to the international business research sites recommended by the librarians, particularly for the "Global Perspectives" course.

Global directory of about 1.5 million companies. Some information is available for free; other information is restricted to subscribers. Directory entries include brand names and detailed product classification codes as well as revenue figures and number of employees. The Kompass databases are also available through the commercial online services such as Dialog.

Produced by the Institute of Latin American Studies at the University of Texas at Austin, This Web site is a well-organized directory of links to information sources on Latin America.

Produced by the publisher of thirteen newsletters on Latin America, the site has current news about the region and a free weekly email update.

Web search engine that focuses on sites and sources in Central and South America and the Caribbean.

Focusing on Latin American economies, this site provides Financial information, forecasts, analysis, and statistical data on international trade and on the economy in nine Latin American countries. Much of the information is available at no charge; some reports require payment. Prices range from US$35 to US$690.

One of the major commercial online services. Wide variety of databases covering business, news, and legal sources. Also allows searching of current news items on the Web. Subscription costs vary; transaction-based pricing and flat-fee accounts are available. Academic subscriptions for LexisNexis are through a somewhat limited version, called Academic Universe (www.lexisnexis.com/universe). See also separate listing for Nexis.corn.

Web search engine and directory. Lycos also has country-specific versions of its site. with the user interlace in the native language. See for example, www.lycos.il lor the Italian version.

This site is an aggregator of market research reports from more than 350 publishers. You can purchase the full text of reports or, in many cases, individual sections or chapters.

Aggregation of market research reports, produced by Thomson Financial Services and available through commercial online services such as Dow Jones Interactive and .xls, and directly through Thomson.

Web mela-search engine that executes a search across a number of Web search engines. Also offer directory of commonly searched topics.

Web site that aggregates market research reports from a number of consulting companies. Reports can he purchased through the site.

Source for credit information, financial research, and analysis regarding corporations, hanks, governments, and public debt. The Web site offers free access to basic ratings information: additional information is available to subscribers.

Portal site providing access to investment analysts' reports and Financial reports. Some material is free; the rest can he purchased on demand.

Database maintained by the U.S. Department of Commerce, containing Country Commercial Guides, market research reports, and Best Market reports. It also contains U.S. import and export statistics and other statistical reports. The NTDB can he searched through Slat-USA (see separate listing) or can be purchased on CD-ROM through the National Technical Information Service (www.ntis.gov).

Web site for The New York Timex newspaper. Requires free registration. Articles from the most current seven days are available at no charge; earlier articles (going back to 1996) arc available for US$2.50 each, with discounts available for purchase of multiple articles.

Japanese business news, market data, company profiles, analyst estimates, and stock information, in Japanese and English. Single-user subscription is ￥1000/month; discounts for group subscriptions.

Hybrid of one of the largest Web search engines and an extensive collection of full-text articles, market research reports, and investment analysis' reports. Searching is free; articles cost US$2.95 each, other reports vary in cost.

Web site with currency conversion tools: historical exchange rates; and related currency, foreign exchange, and travel information.

Commercial online service that is particularly strong in Financial and business information. Includes articles, statistical and financial data, and company and industry information. Subscription costs are determined by number of users and products selected.

The OECD is a group of thirty member countries that operates as a think tank for economic and social policy. Summaries of OECD publications, statistics, and links lo other relevant resources are available on the Web site.

Portal of Web-based and licensed content providing country-specific and multilingual information for business, expatriates, and travelers.

Research and consulting company focused on the information content industry. The executive summaries of many reports are available at no charge; complete reports and briefings are available on a subscription basis.

Official Dutch government Web site, containing the full text of government documents from the various ministries as well as public organizations such as schools, libraries, and healthcare institutions. Some portions of the site are in English as well as Dutch.

Subscription-based consulting service that, among other things, provides daily news and analysis of the implications of global events for corporations, banks, international institutions, and governments. (Sec also separate listing for International Affairs.com.)

Extensive directory of Italian companies, with both browse and search features. Listings include address, phone number, and a form to contact the company directly.

Online document delivery company that maintains a database of company annual reports. Includes archives going hack as far as fifteen years, with coverage of European, Asian/Pacific Rim, U.S., and U.K. companies. Subscription and pay-as-you-go accounts are available.

The PIERS (Port Import Export Reporting Service) database, produced by the Journal of Commerce, covers imports and exports passing through U.S. ports. The subscription-based database can he searched through the PIERS site directly, or through commercial online services such as Dialog.

A commercial online service, specializing in providing access to individual pages of market research reports. Prices vary: most subscribers have flat-fee or enterprise-wide accounts.

Database produced by the Gale Group, consisting of the full text and abstracts of articles from a wide variety of business, trade, and industry press sources. PROMT can he searched through commercial online services such as DataStar. Dialog, Dow Jones Interactive, and LexisNexis, as well as directly through the publisher.

Directory with links to banking, finance, and investment resources. Users can rate the usefulness of individual sites: these scores are included in the directory.

Separate regional entities established to provide loans and technical assistance in order to foster economic growth and reduce poverty. They include the Inter-American Development Bank (www.iadb.org/ENGLISH/index_english.html), the Asian Development Bank (www.adh.org), the African Development Bank Group (www.afdb.org), and the European Bank for Reconstruction and Development (www.ebrd.org).

One of the major commercial online services, containing articles from business and financial publications, market research reports, and newswire stories. Particularly strong in non-English sources. Subscriptions are based on connect-time; subscribers purchase a set number of hours of access.

Developer of enterprise information portals. Sagemaker also licenses content from information providers and delivers breaking news directly to the desktop. Subscriptions are based on content and number of users (purchased by divine, inc.).

Italian-language library network site covering many Italian public, academic. and corporate Italian libraries. Includes a unified online catalog of the collections of the participating libraries.

Market research company specializing in the food industry. Reports can be purchased through the Web site, either in full or by the chapter.

Database produced by Thomson Financial and accessible through the Thomson Financial Web site. Includes and analyzes shareholder information for companies around the world.

Web site of the Foreign Trade Information System of the Organization of American Slates. Contains information and documents on trade agreements and treaties within the OAS. intellectual properly rights organizations. investment treaties, and related links to other Web sites. Site is in English, Spanish, French, and Portuguese.

Web site of Mexico's National Business International Directory. Includes statistics, news, and government agency information.

Web site for the Singapore stock exchange. Includes full text of financial filings and oilier information for listed companies.

Web-based database of full-text articles, company financial information. and company profiles. The full service requires a US$5000 deposit against which documents are charged: an abbreviated version is available on a pay-per-view basis.

Italian-language newspaper focusing on financial and economic news. Includes a weekly section titled "The New Economy," which looks at technology and the Internet. Also features an online archive of articles from other sources: articles cost 1-4, 155 minimum prepayment required.

Produces a wide variety of financial and investment-related information, including company directories, financial credit rating services, commentary and analysis of markets and industries, and related information. Some information is available al no charge on the Well site. Some S&P databases are available on the commercial online services such as Dialog and LexisNexis.

Directory of links to country-specific statistical information, particularly Web sites of government and nonprofit agencies.

Online resource developed by the U.S. Department of Commerce: includes international market research, trade opportunities, country profiles, and economic and Financial statistics. Single-user subscriptions cost US$175; reports can also he purchased individually. Sec also separate listings for National Trade Data Bank and USA Trade Online.

One-stop source for statistical information from the Canadian national statistical agency. Includes demographic, trade, and economic data. Some information is free, some involves a modest fee.

Commercial online service with an emphasis on science, technology, chemical, and patent databases. An abbreviated version is available, as well as a more powerful and complex version for experienced searchers. Prices are based on connect-time and output charges.

Database of tabular information dealing with companies, products, markets, and demographics extracted from published articles. TableBase is available directly from the publisher and on the commercial online services such as DataStar, Dialog, and .xls.

Japanese credit reporting company that produces several Financial and corporate information databases on Japanese companies and executives. These files are available on commercial online services such as DataStar, Dialog, LexisNexis, Nikkei, and Profound.

Spanish-language Web search engine and directory. The site focuses on sources from Spain and Latin America.

Produced by Thomson Financial (sec separate listing), Thomson Direct provides a simple Web interface lo company information from a number of sources, including investment analysis' reports, financial Filings, stock ownership reports, and financial news. Pricing is based on the number of users.

Database that provides information on ownership and market activity of publicly traded companies. Subscription price determined by number of users and the portions of the database needed.

Formerly known as Investext, this collection of investment analysts' reports can be searched through the publisher's Web site (called Research Bank Web) or through the commercial online services such as Dialog, Dow Jones Interactive, and LexisNexis,

Japanese credit reporting agency [hat provides extensive financial and credit analyses on public and privately held companies in Japan.

Fee-based database of government trade statistics, enabling searchers to determine trade volume between any two reporting countries. Available through Dialog and DataStar.

Global collection of links to electronic newspapers and other news sources, sorted by region and country.

This Web site provides access to UN documents, information on its agencies and member slates, and a full-text search feature for UN materials. For the Food and Agriculture Organization, see www.fao.org. For the UN Economic Commission for Latin America and the Caribbean, see www.eclac.org.

AID focuses on providing aid to countries recovering from disasters and battling poverty. The Web site includes links to country and regional profiles from various U.S. government sources, including the U.S. Department of Slate, the CIA World Factbook, and U.S. embassies. The site has write-ups of regional economic trends.

This site includes links to country- and region-specific business councils as well as to the individual American Chambers of Commerce abroad.

The USDA's Foreign Agricultural Service Web site provides information on export marketing opportunities for U.S. food and agricultural products, statistics on food and agriculture markets, and related information.

The U.S. Commercial Service's Web site provides global listings of trade events, international market research, and tools to help with the export process.

The DoE Web site has extensive information on energy, environment, and national-security issues. It also offers free subscriptions to a wide variety of email newsletters on energy-related topics. Go to the DoE’s Energy Information Administration's site (www.eia.doe.gov) for Country Analysis Briefs ---overviews on each country's environment, economy, and energy-related issues,

Sec especially the Country Commercial Guides, prepared by the Bureau of Economic and Business Affairs, and the Country Background Notes, produced by the Bureau of Public Affairs. The department's Key Officers List, which includes postal and email addresses, phone numbers and contact names for attaches in each embassy, is at foia.state.gov/allkeypostdetails.asp.

Maintained by the U.S. Department of Commerce, this site offers resources to assist U.S. companies in expanding their international business. Included are import and export statistics, advice on becoming an exporter, and information on import and export regulations, forms, and tariffs.

Web site of the ITC, an independent agency of the U.S. government that administers U.S. trade law and provides international trade information to the government. Site includes tariff information and reports on trends in specific industries.

The SEC's EDGAR files include electronic versions of most financial reports filed with the SEC by publicly traded companies with the SEC. These can he searched at edgar.sec.gov or through third-party sites such as www.FreeEdgar.com.

Aggregator of market research, demographic and advertising statistics, and business and residential directory listings. Clients can download mailing lists as well as industry analysis. Prices for reports range from US$15 to over US$1000.

Database of U.S. import and export information on specific commodities, produced by Stat-USA and the U.S. Census Bureau. Includes aggregated statistics, statistics broken out by country of origin or destination, and statistics broken out by specific U.S. port. Annual subscription is US$300; monthly subscription is US$50.

Italian Web directory similar to Yahoo! but focused on Italian information sources.

Web site that offers assistance in finding information on the Web via a realtime chat session. The basic service is free: WebHelp Express service, which promises more prompt responses, costs US$9.99/month.

Organization that works with developing nations to improve living standards and provide loans for development. See especially the "Data" section, which includes national and regional statistics on topics ranging from education to macroeconomics and urban development.

Directory of Web sites throughout the world that provide information on law-related topics. Includes official government sites, case law resources, lawyers and law firms, law libraries, and online law journals.

Database of business news from sources around the world. Most English-language articles arc in full text: non-English-language sources are abstracted. Database is available through commercial online services such as Dialog, Dow Jones Interactive, and FT.com.

Source for worldwide news, information, products, and services. Includes separate portals for 220 countries with links to news sources, government agencies, travel and tourism, and cultural information.

financial Database of transaction information on global merger and acquisition activities. Available through the commercial online services such as Dialog, LexisNexis, and .xls, as well as directly through Thomson Financial Services Data.

News releases from the Chinese government-sponsored news agency. Archive of releases is available on commercial online services such as DataStar, Dialog, Dow Jones Interactive, and LexisNexis.

Produced by Data Downlink, this collection of business databases specializes in providing numerical information in spreadsheet format, .xls includes company directories, economic and financial data, market research, and news sources.

One of the First human-built directories (as distinct from search engines) of the Internet. Sites are organized by category and subcategory. Yahoo! also has country-specific sites, such as www.yahoo.co.jp for Yahoo! Japan and mx.yahoo.com for Yahoo! Mexico.

Spanish-language search engine that allows searches to he limited to specific Spanish-speaking countries -- primarily Latin America and Spain. Also has annotated Web directory of Latin American sources.

Annual publication listing information on business and consumer newspaper, periodical, and reference hook publishers: radio and TV stations; advertising agencies: and so on. Separate volumes for the U.K., Europe, and the world.

Email discussion list for librarians in Mexico. To subscribe, send email to BIBLIOMEX-L-RKQUHSTC@)CCR.I)SI.UANL.MX with the text: subscribe bibliomex-l your_first_name your_last_name

US$162/ycar for 10 issues Newsletter for business researchers, featuring articles on research techniques and industry trends, product and hook reviews, and information on industry conferences.

English-language business librarians' email discussion group. Very active list, with a wide variety of subscribers. To subscribe, send email to LISTSERV@LISTSERV.BOISESTATE.EDU, with the text: subscribe buslib-l your-first-name your-last-name

US$295-$495, depending on the subscriber's organization Quarterly publication for library professionals. Each issue has extensive reviews of information products and services as well as articles on information management and current trends.

Reports on the market for more than 300 consumer products in sixteen European countries. Reported in both the national currency and US$, or in standard volume units (kilograms, liters, etc.). The 2000/2001 edition includes data for 1994 to 1999.

￡595 for 2000/2001 edition Reports on the market for about 300 consumer products in twenty-seven non-European countries. Reported in both the national currency and US$, or in standard volume units (kilograms, liters, etc.). The 2000/2001 edition includes data for the period from 1994 to 1999.

US$159/ycar for 10 issues; higher price outside the U.S. Eight-page newsletter written for the experienced Internet researcher. Each issue includes a review of a Web site, comparisons of similar Web products, discussions of search techniques and tools, and brief industry announcements.

US$425 for single purchase, US$570 with biweekly updates Includes global market and export information such as shipping documentation requirements, key contacts in consulates and government offices, and trade regulations for more than 200 countries.

US$325 for print edition, US$975 for CD-ROM edition, which includes one update Three-volume directory of 2,600 U.S. parent companies and their subsidiaries, affiliates, and branches doing business outside the U.S. Includes listing of parent companies and, by country, of the foreign locations.

Monthly magazine focused on the electronic content industry, from the perspectives of the producers, aggregators, and purchasers. Emphasis is on the digital content industry itself rather than on search techniques.

US$420 Includes profiles of 1 15 global industries, including the history, development, and current status of each. Chapters are from six to twenty pages long.

US$1450 Two-volume directory, published annually. Includes listings for international organizations, and statistics and overviews of individual countries.

US$450 Twenty-two years' worth of business and marketing statistical data from forty- five European countries, published every two years. The focus is on consumer and socio-economic trends.

US$1200/year Mexican newspaper focusing on business, investment, and financial news. Web site includes full-text articles from the current issue. Useful source for news on Internet resources within Mexico.

How to find information online, emphasizing Web-based and online resources. The focus is on business and news-related sources. Also discusses how to manage information and evaluate sources.

Web-based portal for information professionals. Site includes an electronic bulletin board (called the Bar), a daily update (the Tipple), and a lengthy electronic newsletter that comes out biweekly,

US$350 for CD-ROM edition, US$300 for print edition Statistical data from more than 130 countries, reporting their public and publicly guaranteed debt. Includes time series and ton-year projections for external debt and financial flows.

This monthly Dutch-language periodical features background articles on trends in the Netherlands, as well as reviews of information resources.

US$165/year Monthly newsletter that focuses on reviews and evaluations of online business information sources. (The author of this book is contributing editor of The Information Advisor.)

US$62.95/year for eleven issues Monthly tabloid targeted to the information profession. Includes late-breaking industry news as well as in-depth articles, interviews, and columns on the library and information industry.

@45/year in the UK, @55/year elsewhere Monthly magazine focusing on online information and the information profession. The focus is somewhat U.K.-centric, but also has good coverage of general issues pertaining to the industry.

International Business Information: How to Find It, How to Use It, 2nd edition, by Ruth Pagell and Michael Halperin. Oryx Press, 1997.

This book includes chapters on source of information pertaining to various aspects of international business research, including both hard copy and electronic resources.

International Business information on the Web: Searcher Magazine’s Guide to Sites and Strategies for Global Business Research, by Sheri Lanza. CyberAge Books, 2001. www.infotoday.com.ibidirectory.htm

From the publisher of Searcher Magazine, this is a ready-reference for anyone who uses the Internet for international business research. The book is supported by a companion Web page, and features lips, techniques, and an extensive directory of sites recommended by expert researchers.

US$286/year "This monthly periodical, published in English, trench, and Spanish, reports current financial data such as interest rates, financial liquidity, and international transactions.

US$450 Twenty-two years' worth of business and marketing statistical data from non-European countries around the world, published every two years. The locus is on consumer and socio-economic trends. Subscription price includes annual Yearbook.

US$300 for one volume: US$1046 for all five volumes This annual series consists of five volumes, arranged by geographic region and publication format, listing newspapers, magazines, and business publications from 200 countries.

Italian-language monthly magazine on a wide variety of Internet-related topics. Aimed at general Internet users rather than the professional online researchers.

Annual reference book with market size. share, and growth statistics for Japan's major industries. Available in English as well as Japanese. Note that the English edition covers fifty industries; the Japanese edition covers 300 industries,

Monthly publication focusing on two manufacturing or service industry sectors in the European Union each issue: also publishes monthly statistics and commentary. Each issue is about 100 pages long.

Bimonthly magazine targeted to information professionals, covering electronic information products, the Internet, and search techniques.

Online Competitive Intelligence, by Helen Burwell. Facts on Demand Press, 1999.

Information on using the Web and commercial online services to Find information on competitors, industries, products, and other business-related topics.

US$1200 in print or on CD-ROM, US$1495 for online version Available to academic institutions only. this annual publication includes information on economic and political risks lo business and key economic forecasts for 100 countries.

This Web site offers a wide variety of information on how to use search engines and maximize Web sites for search engine indexing. An electronic newsletter is also available, along with access to subscriber-only areas of the Web site, for US$89/year.

Magazine targeted to professional online researchers. Includes in-depth articles on search techniques. industry trends, and evaluations of online resources.

US$10.500/year for paper subscription: also available online, with pricing based on number of users. Extensive analysis, commentary, and statistics on fifty-two major U.S. industries. Subscription includes weekly updates: each industry is updated twice annually.

Information Today, Inc. publishes a series of Super Searcher books, each of which is a collection of interviews with researchers in a particular area of expertise. In addition to Super Searchers Cover the World, the series includes Super Seacher Go to the Source, Super Searchers Do Business (see separate listing), Super Searchers on Mergers & Acquisitions, Super Searchers on Health & Medicine, Super Searchers in the News, Super Searchers on Wall Street, Law of the Super Searcher, and the original two Super Searcher books, Secrets of the Super Searchers and Secrets of the Super Net Searchers.

Similar in formal to this book, a collection of interviews with eleven expert business researchers, primarily in the U.S.

Fortnightly newsletter with information on business information products and services, industry news, and reviews.

Babelfish is a service of the search engine AltaVista (see separate listing) that translates text from a number of languages into English, and the reverse. User can translate a single word or phrase, or point Babelfish to a particular Web page for translation.

Desktop software that allows simultaneous searching of eighty search engines. Basic version is available as a free download; enhanced versions search 600 search engines and specialized sources. Cost is US$39.95 to US$79,95.

As the name implies, this Web site offers free translation from English to six other languages, and from Spanish, French, and German to English. The site also offers fee-based automatic translation products.

Library automation and information management software used to manage online catalogs, automatically index intranet content, and manage full-text databases.

Lernout & Hauspie have developed a number of translation tools, including Power Translator, a software package that translates English to and from Spanish, French, Italian, German, Portuguese, and Japanese. Cost is US$149.95.

Translation software developed by Lernout & Hauspie that works within Netscape Navigator or Microsoft Explorer, providing online translations on the fly. Supports Spanish, French, German, Italian, Portuguese, and Japanese to English, and English to French, German, and Spanish. Originally offered as separate product, now part of Power Translator (see separate listing).

Worldwide association of marketing professionals with active local chapters. Publishes a number of periodicals.

An international association of approximately 700 people who either own their own information businesses or are interested in the profession. The AIIP membership directory is available at www.aiip.org/directory.asp.

European Business Information Conference, an annual conference that focuses on the concerns of both corporate information users and information vendors.

Two-day U.S. trade show and conference produced by Online Inc., focusing on the electronic content industry.

Annual conference for information professionals involved in Internet research, intranet development, and content management. Produced by Information Today, Inc., publisher of the Super Searcher series.

Annual conference held in London in December. One of the largest information industry conferences in terms of attendees and number of exhibits.

Sue Rugge was a pioneer in the independent research profession, founding her first research business, Information Unlimited, in 1971. She went on in found Information on Demand and the Information Professionals Institute. Sue wrote The Information Broker’s Handbook -- considered the definitive guide to the profession and now out of print -- gave seminars on starting and running an information business, and provided advice, encouragement, and friendship to thousands of people. She passed away at the age of 58 in 1999.

An international association of competitive intelligence professionals. Members are primarily involved in corporate competitive intelligence, although some are CI consultants.

An international association of "special librarians" -- primarily those in corporations, associations, and government agencies, as distinct from public or school libraries. Primarily U.S. and Canadian membership, with some non North American regional groups as well.

Regional U.S. conferences designed for experienced Web researchers, produced by Online Inc, Held twice a year.

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